How to Win at Instagram: Sell the Dream
Before we get started with the practical advice, we need to focus on some theory. We need to see
what makes a successful Instagram account tick and how this same principle can be applied to any
kind of business.
And underpinning practically every successful Instagram account is just one key principle: selling the
dream.
So what precisely does that mean? Well, essentially it means that you’re going to find your value
proposition. You’re going to find the ‘thing that your business does for people’ and how you are
making lives better and then you’re going to focus on that in a very emotive and compelling way.gn work and the sewing. This is what gives you your price.
But that’s not where the value lies. The value lies in what you’re claiming your product can do for
people: how your product can make lives better. On the one hand, clothes make life better by
keeping people warm. Hence the old adage: you don’t sell hats, you sell warm heads!
But more importantly, clothes hav
A value proposition essentially means ‘the thing that your business offers beyond the physical sum
of your products’ parts’.
For example then, you might sell clothes. If you sell clothes, then the physical sum of what you’re
selling is the fabric, the desie a big impact on how we feel about ourselves and on how others
see us. And this is where the real value proposition lies. This is what enables you to offer value to
others. In other words, your clothes can make people feel more confident, look more attractive,
make more money, have more luck with the opposite sex… maybe even get a pay rise.
You want
people to feel amazing and for that confidence and that boost in appearance to help them get
whatever they want from life.
And that is the ‘dream’ that you need to sell on Instagram.
So going back to the example we’re working with here: the fitness brand. What is the ‘dream’ in this
case?
Simple: if you have a fitness brand, then your dream is to be healthy, to look amazing, to be
physically intimidating and to have more luck in relationships.
People who are physically very fit will look and feel amazing. They will wake up first thing in the
morning with tons of energy. They will put on clothes and look excellent in them. They will draw
positive attention from the opposite sex. They will perform better in their careers by virtue of
looking more attractive: all these things are going to help them to get what they want in life and to
feel great doing it.
And when you learn how to sell that on Instagram, you can build a massive loyal following and sell
pretty much anything…
Instagram works so well that it’s expected that over 85% of brands will use it in 2023!
But these days, Instagram is SO much more than this…
But, don't just take my word for it...CLICK ON THE LINK BELOW:
https://web2affiliatetips.gumroad.com/l/mnqun
For more information and to purchase:
CLICK HERE:
0 Comments